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Every business you’ve interacted with since the inception of the interweb has come out of the woodwork to flood your inbox and let you know they’re here to support you, during this challenging time.  This recent inbox flooding is part of a much larger ethical/social dilemma that businesses and marketers are ALL trying to navigate their way through…  How to

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As a marketer, I’m subscribed to a million email lists. For one,  I want to see how the top experts and marketers in my industry are communicating with their subscribers…  But I’m also just really fascinated by human behavior and the psychology behind what makes people do the things that they do?  In marketing, these are the conversations that we

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5 Things You Absolutely Must Do Before Creating Your Product or Service I’m a big “idea” person. My right-brain is constantly shooting off a million miles per second. And once the creative juices start flowing… I usually end up with a small planet sized mess of mostly average ideas, coupled with some stupid and terrible ones, topped by a fewRead more

Business Simplified: The ONLY 3 Steps to Building a Successful Foundation If you’re in a strategic role, whether as a business owner, coach or consultant, then analytical thinking is probably a strong suit for you. After all, critical thinking is a MUST-HAVE skill in business and in identifying all aspects of a problem, to understand not only why the problemRead more